ASCEND

Digital marketing workshop

Days
Hours
Minutes
Seconds

100% Of Profits Donated To:

Our goal for this event is to provide the best possible marketing education and business connections to the Lancaster business community. To that end, we are donating 100% of our profits to SCORE, a local nonprofit committed to consistently serving the local business community.  

event schedule

Ascend Lancaster is a half-day marketing workshop featuring marketing experts from the Lancaster and Philadelphia area, including best-selling author Brooke B. Sellas. The speakers will cover the most recent trends in social media, SEO, and website optimization.

The event will start at 8 am and run until 12:30 pm. After an hour of networking over bagels and coffee, the workshop will launch at 9:00 am.

8:00 am

Registration

9:00 am

Event Kick-Off

9:15 am

How to Unlock, Understand, and Encourage Customer Behavior with Effective Social Listening

10:00 am

Roadmap to Success: How Your Local Business Can Use Social Media to Attract Customers and Build Loyalty

10:30 am

3 Videos That Drive Business Growth and How to Create Them WIth an iPhone

11:00 am

How to Dominate the Search Engines in a Post-Pandemic World

11:30 am

Q&A Panel

12:00 PM

Wrap Up

event speakers

About-Brooke

Brooke B. Sellas

B Squared Media

oliver-feakins

Oliver Feakins

Track5Media

adam-headshot

Adam Grim

Bootstrap Local

Kris-Bradley-2

Kris Bradley

NameSpark

THE VENUE

The Ware Center

42 N Prince St, Lancaster, PA 17603

Parking

Directions

TICKET pricing

EARLY BIRD DISCOUNT

$99

full Workshop

(Includes workshop, coffee etc)

Video Recordings

(4 hours)

GENERAL ADMISSION

$149

full Workshop

(Includes workshop, coffee etc)

Video Recordings

(4 hours)

Limited tickets available

Tickets are selling fast so don’t miss out.

To successfully move customers through your marketing funnels, you must have a firm grasp on audience research. With social listening, you can use your customer data around those conversations to find new customers, understand the sentiment around your brand, spy on your competitors, and develop more effective marketing messaging.

In this session, we’ll cover the following themes:
1. What is social media listening & how does it work?
2. The difference between social media listening and social media monitoring.
3. Three areas all marketers should be listening in on, using the BIC method + case studies.
4. Sentiment scoring.
5. Analyzing conversations in search of revenue

Join Brooke B. Sellas, Founder & CEO of B Squared Media, for a conversation on social listening and how your brand can go above and beyond to create highly effective customer experiences that elevate your brand and encourage customer loyalty.

Whether you’re a B2C or B2B business or a small nonprofit, social media offers many opportunities and immense potential for local organizations. In this workshop, Kris will explain what business owners and marketers should know about the ever-changing social media landscape and what to expect for the rest of 2022 and beyond. In addition to insightful information about using Facebook, Instagram, Twitter, and LinkedIn, you’ll also learn how local companies can leverage the popular and quickly growing platform TikTok. Every entrepreneur and marketer can benefit from this workshop. It will be especially ideal for those involved in marketing for local restaurants, brick-and-mortar retail shops, online sellers, nonprofits, and service industry businesses.

Video marketing is one of the most effective ways to grow your business. But thanks to expensive cameras and complicated editing tools, video creation feels out of reach for many businesses. In this session, Adam will cover:

  • Which videos have the greatest impact on business growth.
  • How to be energetic on camera, even when you feel super awkward.
  • How to use light, sound, and camera angles to give your videos a professional feel.
  • How to shoot, edit, and publish videos on your smartphone.
  • How a few videos can give you months worth of social media and website content.

Covid dramatically changed the digital marketing landscape as well as consumer behavior. Let’s explore some of the ways that consumers are searching online and how search engines have adapted. This presentation will include actionable tips and strategies to better position your company’s website to rank well in search results post-Covid. This is a presentation you don’t want to miss!