Our goal for this event is to provide the best possible marketing education and business connections to the Lancaster business community. To that end, we are donating 100% of our profits to SCORE, a local nonprofit committed to consistently serving the local business community.
Ascend Lancaster is a half-day marketing workshop featuring marketing experts from the Lancaster and Philadelphia area, including best-selling author Brooke B. Sellas. The speakers will cover the most recent trends in social media, SEO, and website optimization.
The event will start at 8 am and run until 12:30 pm. After an hour of networking over bagels and coffee, the workshop will launch at 9:00 am.
B Squared Media
To successfully move customers through your marketing funnels, you must have a firm grasp on audience research. With social listening, you can use your customer data around those conversations to find new customers, understand the sentiment around your brand, spy on your competitors, and develop more effective marketing messaging.
In this session, we’ll cover the following themes:
1. What is social media listening & how does it work?
2. The difference between social media listening and social media monitoring.
3. Three areas all marketers should be listening in on, using the BIC method + case studies.
4. Sentiment scoring.
5. Analyzing conversations in search of revenue
Join Brooke B. Sellas, Founder & CEO of B Squared Media, for a conversation on social listening and how your brand can go above and beyond to create highly effective customer experiences that elevate your brand and encourage customer loyalty.
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